Megha and H. R. Ganesha 2023. Riding the Third-Party Wave - An Empirical Study on How Online Sellers Propel E-Retailers’ Growth. International Journal of Applied Engineering and Management Letters (IJAEML). 7, 4 (Dec. 2023), 278–290. DOI:https://doi.org/10.47992/IJAEML.2581.7000.0204.