KEERTHAN RAJ; P. S. AITHAL. Assessing the attractiveness & Feasibility of doing business in the BoP Market – A Mixed Method Approach using ABCD Analysis Technique. International Journal of Applied Engineering and Management Letters (IJAEML), [S. l.], v. 6, n. 2, p. 117–145, 2022. DOI: 10.47992/IJAEML.2581.7000.0149. Disponível em: https://supublication.com/index.php/ijaeml/article/view/332. Acesso em: 22 nov. 2024.