H. R. GANESHA; P. S. AITHAL; KIRUBADEVI. Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand. International Journal of Applied Engineering and Management Letters (IJAEML), [S. l.], v. 4, n. 1, p. 10–19, 2020. Disponível em: https://supublication.com/index.php/ijaeml/article/view/451. Acesso em: 22 dec. 2024.