KEERTHAN RAJ; P. S. AITHAL. Literature Review of Impact of Branding on Base of the Pyramid Markets with Special Reference to India. International Journal of Applied Engineering and Management Letters (IJAEML), [S. l.], v. 2, n. 1, p. 43–63, 2018. Disponível em: https://supublication.com/index.php/ijaeml/article/view/525. Acesso em: 24 apr. 2025.