H. R. Ganesha, and Aithal P. S. “The Applied Strategic Model of Organic Profit for Brick-and-Mortar Retailing in India (SOPR-B)”. International Journal of Applied Engineering and Management Letters (IJAEML), vol. 6, no. 2, Sept. 2022, pp. 159-81, doi:10.47992/IJAEML.2581.7000.0151.