H. R. Ganesha, P. S. Aithal, and P. Kirubadevi. “Integrated Marketing Mix Framework for Baby Care Retailing in India”. International Journal of Applied Engineering and Management Letters (IJAEML) 4, no. 1 (June 10, 2020): 191–218. Accessed April 24, 2025. https://supublication.com/index.php/ijaeml/article/view/489.