1.
Keerthan Raj, P. S. Aithal. Literature Review of Impact of Branding on Base of the Pyramid Markets with Special Reference to India. IJAEML [Internet]. 2018 Mar. 6 [cited 2025 Apr. 24];2(1):43-6. Available from: https://supublication.com/index.php/ijaeml/article/view/525