Beneficiaries Behavioural Intention Towards Primary Agricultural Co-operative Credit Society – A Quantitative ABCD Analysis

Main Article Content

Vidyadhari Shetty
Abhishek N.


Purpose: The initial effort of the ABCD Analysis Framework is to come across the variables that affect members 'behavioural intentions towards Primary Agricultural Credit Co-operative Society, and to evaluate the fundamental determinants that strengthen the model's advantages, benefits, challenges, and disadvantages. A commandeer statistics can be given for each component utilizing the ABCD model. Moreover, the framework intends to apply factor analysis and elementary analysis to get supplementary comprehension of the subject matter. Determinants are a factor which decisively affects the outcome of something or controls what happens in a particular situation.

Design: For this study, the published articles relating to the ABCD analytical framework have undergone a thorough evaluation. The study was able to pinpoint the main influencing factors and crucial constituent elements for the beneficiaries' behavioural intention toward agricultural co-operative credit society by properly weighting critical features and applying quantitative analysis through a group of interacting individuals. They use the group and its interaction to gain information about the specific topic and the focused issues.

Findings: Based on the ABCD analysis framework, it was discovered that the motivational factors that influence a given behaviour where the stronger the intention the behaviour will be performed. Many agricultural co-operative credit societies and individuals adopt this new kind of approach the ability to maintain or support a process continuously overtime. It helps to overcome their many problems and relax. Through focus group discussions, the ABCD framework's assessment of agricultural credit co-operative members' intentions to active part in society’s activities, programmes and utilisation of available crop credit in a systematic manner. Therefore, the results of this model will help in the systematic, efficient, and effective utilisation of the available society funds for cultivation purposes.

Originality/Value: The ABCD analysis method is utilized to carefully examine customers' intents not to diversify the society's available crop growing credit. The research makes use of determinant factors, important qualities, factor analysis, and elementary analysis based on crucial constituent elements in order to understand the various factors impacting members' behavioural intention to take out crop loans. This study will assist the policymakers in developing a comprehensive perspective in relation to the long-term sustenance of PACS, which is one of the most significant but underappreciated entities in India.

Paper Type: Empirical analysis.

Article Details

How to Cite
Vidyadhari Shetty, & Abhishek N. (2024). Beneficiaries Behavioural Intention Towards Primary Agricultural Co-operative Credit Society – A Quantitative ABCD Analysis. International Journal of Case Studies in Business, IT and Education (IJCSBE), 8(1), 71–114.