Quantitative ABCD Analysis: Indian Household and Personal Care Sector

Main Article Content

Venkata Lakshmi Suneetha M.
Aithal P. S.


Purpose: The study aims to examine Indian Household and Personal care sector using the ABCD analytical methodology. It uses factor analysis and elementary analysis to evaluate some of the benefits, drawbacks, limitations, and advantages of the Indian Household and Personal care sector, offering a thorough grasp of the problems and their possible advantages.

Methodology: Exploratory: The exploratory research method is used where the relevant information are collected through keyword-based search using search engines like Google, Google Scholar, and AI-driven GPTs and analysed, compared, and evaluated using suitable analysing frameworks. The results are interpreted as new knowledge obtained from this research and suggested in the form of outcome postulates.

Findings/Result: The ABCD analytical approach indicates that both organizations and individuals are utilizing sustainable strategies to tackle pressing issues. By examining the Indian household and personal care sector, stakeholders can contribute to its growth, competitiveness, and societal impact, while ensuring responsible business practices and sustainable development.

Originality/Value: This study employs the ABCD analysis method to analyse the Indian household and personal care sector. The study explores the sector's dynamics, market trends, consumer preferences, and regulatory landscape enabling businesses to develop effective strategies for product development, branding, distribution, and marketing through determinant issues and key attributes.

Paper Type: Empirical Analysis

Article Details

How to Cite
Venkata Lakshmi Suneetha M., & Aithal P. S. (2024). Quantitative ABCD Analysis: Indian Household and Personal Care Sector. International Journal of Case Studies in Business, IT and Education (IJCSBE), 8(2), 160–184. https://doi.org/10.47992/IJCSBE.2581.6942.0355

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