Unlocking Potential in the Chemical Industry Sector: An Innovative SWOT Analysis Study

Main Article Content

Venkata Lakshmi Suneetha M.
Aithal P. S.


Purpose: The chemical industry sector stands at a pivotal juncture, with rapid technological advancements and evolving market dynamics driving the need for innovative strategies. This study aims to unlock the untapped potential within the chemical industry by employing a unique SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach.

Design/Methodology/Approach: A comprehensive SWOT analysis was conducted using a mixed-methods approach. Quantitative data was gathered through industry reports, market surveys, and financial analyses, while qualitative insights were derived from expert interviews and case studies.

Findings/Result: The SWOT analysis revealed significant insights into the current state of the chemical sector. Strengths such as technological innovation and research capabilities were identified, along with weaknesses like regulatory challenges and environmental concerns. Opportunities in emerging markets and sustainable practices were highlighted, while threats including global competition and supply chain disruptions were also recognized.

Originality/Value: This study offers a fresh perspective on the chemical industry's potential by combining traditional SWOT analysis with innovative methodologies. It provides actionable insights that industry stakeholders can leverage to drive strategic decision-making and unlock new growth opportunities.

Paper Type: Empirical Study

Article Details

How to Cite
Venkata Lakshmi Suneetha M., & Aithal P. S. (2024). Unlocking Potential in the Chemical Industry Sector: An Innovative SWOT Analysis Study. International Journal of Case Studies in Business, IT and Education (IJCSBE), 8(2), 260–270. https://doi.org/10.47992/IJCSBE.2581.6942.0359

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