Relationship Management : Lessons from Saptapadi - Indian Marriage Model

Abstract

Relationship is important for an individual as well as to an organisation. Better relationship brings the people closer and strengthen the mutual concern and care. In a business organisation amicable relationship between employer and employee leads to its growth and development. This paper aims to highlight the relationship oath taken by bride and bridegroom in Hindu marriage and its relevance to business situations. Integrity mutual trust responsible behaviour, whole hearted participation would help the business organisation. It accelerates the organizations progress in a faster rate in the changing market environment so that the organization can improve its overall performance.