Study on Cadet Satisfaction towards E-Marketing Promotion in Private Maritime University (Study with reference to rural cadets, Chennai)

Abstract

Purpose: With the use of marketing strategies, particularly internet marketing, this study seeks to shed light on how rural cadets are growing more concerned with choosing private universities.

Design/Methodology/approach: As respondents, 412 rural marine engineering cadets from private maritime universities took part in the survey. This study demonstrates the importance of e-marketing in promoting private maritime colleges to rural cadets of maritime programmes. The significance of the finding was examined using the Descriptive and Chi-Square Analysis. As a result, the current study was limited to students at Chennai's private maritime universities.

Findings: The research reveals that online retailers' emails, promotions of their admittance policies, visits to their websites, and encouragement to enrol via email all constitute forms of electronic marketing. Cadets are persuaded to enrol by reading emails supplied by online businesses.

Practical Implications: Overall, all respondent groups agreed that more e-marketing should be conducted to gain admission for private marine universities.

Originality/Value: The study emphasises that the cadets' distribution of e-marketing appears to be successful; it is seen that for the factor of "email sent by online companies", the cadets recorded the greatest degree of satisfaction for all chosen marketing activities.

Type of Paper: Case Study.