The Giant of the Global Software Industry - WIPRO: A Case Study

Abstract

Background/Purpose: Wipro is a market leader in business process outsourcing, consulting, and information technology worldwide. Wipro helps clients succeed in the digital world by utilising cognitive computing, hyper-automation, robots, the cloud, analytics, and emerging technologies. They have more than 2 lakh committed people serving customers on six continents and are well-known throughout the world for their extensive service portfolio, strong commitment to sustainability, and outstanding corporate citizenship. They generate original concepts and make connections to forge a brighter and riskier future.

Objective: To examine Wipro's growth and problems, as well as the contributing factors that aided this expansion.

Design/Methodology/Approach: Information gathered from a variety of academic journals and web articles was analysed and presented using the SWOC framework.

Findings/Result:  Based on the examination of facts and numbers as well as the many scenarios of firm expansion in India, it is clear that the Wipro company has experienced significant growth and advancement in various areas such as job creation and the country's economy. A few suggestions are also made to expand on the notion.

Research limitations/implications: The analyses and solutions presented in this article are only applicable to businesses with similar operations, yearly revenues, and levels of expertise to Wipro.

Originality/Value: This article focuses on a number of variables and situations that allowed Wipro to expand and earn the title "Giant of Companies" in the process.

Paper Type: A Research Case study paper on Wipro's success and contributing elements in India and becoming one of the top firms.