SWOC Analysis of Marriott International- A Case Study

Abstract

Purpose: Hospitality is an amazing concept followed throughout the world. It is the method in which we welcome guests and visitors, whether domestic or foreign, through generosity and entertainment. The hospitality Industry in India is growing at an exponential rate. It is a major source of nationwide income generation and has incredible and overwhelming scope for growth in the future. Undoubtedly this industry is one of huge profit-making which accounts for over 8 percent of the employment generation, creating a huge amount of jobs throughout our great nation. This industry also brings in massive levels of foreign direct investment, which is needed and essential for the economy's growth. Among the hospitality and hotel industry, one such organization which stands out is the Marriot international chain of hotels pvt ltd in India. It ranks as one of the best hospitality services providing incredible and outstanding hotel services to millions across the country.

Design/Methodology/Approach: SWOC examination, Marketing Mix and Market Survival Strategies of Marriott International chain of lodgings is finished by getting information from sites, diaries, articles and web journals. Zeroed in on Industry related objects, contemplated, assessed and contrasted different focuses related with the cordiality business.

Findings/Result: Marriott International chain of hotels are dissected by understanding and concentrating on the various parts of the lodging and neighborliness industry. The general review proposes that Marriott adheres to the upper rich portion as well as investigates and emerges with administrations that might draw in other premise of customers too. Research is likewise finished on how Marriot International Group can propel their business and work on its activities in general working.

Originality/Value: The Marriott International chain of hotels is studied and analysed using the SWOC analysis matrix, along with the marketing mix.

Paper Type: Case study