Quantitative ABCD Analysis of Green Marketing for Sustainable Development

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Published: Dec 31, 2022
DOI: https://doi.org/10.47992/IJCSBE.2581.6942.0240
Keywords:
Green Marketing, ABCD Listing, Elementary Analysis, Factor Analysis, Key attributes, Determinant issues

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Dsouza Prima Frederick
Research Scholar, Institute of Management & Commerce, Srinivas University, Mangalore- 575001, India
Ganesh Bhat S.
Research Professor, Institute of Management & Commerce, Srinivas University, Mangalore- 575001, India
Sujaya H.
Associate Professor, Institute of Management & Commerce, Srinivas University, Mangalore- 575001, India
Meghana Salins
Research Scholar, Institute of Management & Commerce, Srinivas University, Mangalore- 575001, India

Abstract

Purpose: The study analyses green marketing concept using ABCD analysis framework and identifies the various determinant issues and critical constituent elements.


Design: Secondary source of data was referred for literature review and focus group method is adopted to evaluate the identified key attributes and critical constituent elements.


Findings: Identified Advantages factors shows more contribution towards green marketing concept for sustainable development.


Originality: The study highlights a broader and deeper understanding towards the contributing affecting factors green marketing.


Paper Type: Empirical Analysis

Article Details

How to Cite
Dsouza Prima Frederick, Ganesh Bhat S., Sujaya H., & Meghana Salins. (2022). Quantitative ABCD Analysis of Green Marketing for Sustainable Development. International Journal of Case Studies in Business, IT and Education (IJCSBE), 6(2), 906–929. https://doi.org/10.47992/IJCSBE.2581.6942.0240
Issue
Vol. 6 No. 2 (2022): Volume 6 Issue 2
Section
Articles