Competitive Digital Strategic Model of Amazon - A Case Study Analysis

Abstract

Purpose: We continue our investigation into the origins of business models and look at how the business models of new firms originate by integrating institutional and restriction theories.

Design:  Amazon's business models are studied following the deductive and inductive approaches. Inductive: by checking the assumptions and coming to a conclusion, Deductive: by checking the theories and proving the hypothesis.

Objective: To find out the competitive digital strategies of Amazon, that could be learned and copied for other organizational applications.

Findings/Result: The findings show that there are several consumer complaints and service issues about Amazon's influence, notably in regard to pricing, customer service, in-store staff, and post-purchase support. The paper claims that Amazon's development and profitability have been greatly aided by business strategies combining technology, distribution networks, and customer service. These tactics have also assisted Amazon in differentiating itself from its competitors in the brick-and-mortar and online retail industries.

Originality/Value: The business model as well as the SWOT analysis presented may be used by organizations to assess and narrow down their options for a business modeling platform. This case study work is original and would help researchers to do further study accordingly.

Paper Type: Case study.