Byju’s Learning App in the COVID-19 Outbreak to Analyze Online Education-A Case Study

Abstract

Background/Purpose: Byju’s e-learning App is one of the most used online learning mobile applications in India. Byju’s app operations began in 2011. It is launched by two business entrepreneurs Byju Raveendran and Divya Gokulnath. The Company's head office is in Bengaluru, India. The app slogan is "Fall in love with learning.”  Byju's app brings new and innovative trends in education, specifically in online education. In the beginning, the Byju e-Learning app consists of all kinds of students, all state boards in India, especially from grades first to 12th. Furthermore, the app provides unique services to graduates attempting to pass competitive tests like GATE, JEE, NEET, UPSC, and Bank Exams. The application's main segment is to provide an electronic learning platform with numerous examples to improve students' concentration. It is Indian's fastest electronics app, focused only on learning the concept by various methods and through various animated videos, more straightforward and effective, where to get the best outcome in learning mathematics and science subjects.

Objective: In this paper, we analyze Byju's app's influence on students during the COVID-19 pandemic, and to know whether its subscription increased or not in the Covid 19 outbreak. This paper also analyzes how e-learning apps can focus on enhancing the experience of students and helping to improve customer focusing and subscription rate.

Design/Methodology/Approach: A survey is conducted in a semi-urban area to analyze different aspects related to online education through Byju’s app during COVID 19 pandemic. In addition, analyze the information collected from the survey and from various scholarly articles and by using the SWOT analysis framework.

Findings/Results: During the COVID-19 pandemic, for online education, Byju's app stands as a leading online education brand, with 85% of parents subscribed to this mobile application for their child's education. So, coronavirus crisis helped Byju’s app to become a leader in online education providers in India.

Conclusion: From the conducted survey-increased subscription rate of the app was seen and noticed that customers are loyal to Byju’s App. Also, it is found that most of the students in the semi-urban area use Byju's app for their studies during the Covid 19 pandemic. By SWOT analysis, we have given some suggestions that can be added to Byju's Learning App as a business strategy.

Paper Type: Case study-based Research Analysis