India's E-Commerce Industry's Growth and Projected Breakthroughs

Abstract

Background/Purpose: E-commerce is the online exchange of products and services. In this article, we discuss the elements those are propelling India's digital commerce market forward and the E-commerce industry's expansion and the various sectors of E-commerce in the country. International investors are supporting the E-commerce industry since it is one among the fastest growing industries and offers a large scope for investment due to the Indian market size. Additionally, it discusses the problems and potential associated with E-commerce in India within the context of the global marketplace. E-commerce is among the fastest expanding industries, with India offering tremendous investment opportunities. Since last year, there has been a dramatic increase in investment, but more is predicted in the years ahead. Rapid rise in mobile and internet users has aided the expansion of E-commerce businesses in urban and rural areas alike.

Objective: To examine how the E-commerce sector in India has grown through the years, as well as to get an insight of current trends, impediments, and potential improvements.

Design/Methodology/Approach: The SWOT analysis is being used to analyse and present data acquired from academic papers, online articles, and other sources.

Findings/Results: India's E-commerce sector has the potential to grow further if the government provides legal protection and a platform for it, and if both local and global commerce are enabled to exercise their basic rights to do E-commerce business, therefore enhancing the country's economy.

Originality/Value: This paper study provides an outline of India's E-Commerce business and its projected development in the coming years based on the range of data collected.

Paper Type: Research Analysis based on a case study.