A Systematic Review and Research Agenda of Body Image and Fashion Trends

Main Article Content

Kasturi J. Shetty
Suphala Kotian

Abstract

Purpose: Fashion is an important aspect of day-to-day life. There are various factors influencing fashion trends such as social, cultural, political, environmental, and psychological factors. A bigger interest in fashion has developed at present. This study is conducted to prove the importance of fashion trends to understand and develop the dynamic capacities to guarantee long-term Success the fashion. In clothing and apparel products, the aesthetic sphere is socially and culturally grounded. All groups have their likes and dislikes. This study explores clothing practices and personality traits among young college students. Daily choices of clothing depend on social, economic, and psychological reasons. Social recognition is a major part of an individual’s identity, attitude, and self-evaluation. Hence this article synthesizes many scholarly research articles on wearer perception, published in a few of the globally familiar journals.


Design: The study was able to identify the key influencing variables and essential constituent aspects of the young adolescent’s fashion consciousness. This paper pertaining to the research agenda of body image and fashion trends, extensively evaluated personality traits of young adolescents for this study.


Findings/ Results: This literature synthesis establishes that the concept of body image and clothing is highly interrelated. This study focuses on depicting the correlation between fashion adoption and personality traits. The researchers have found that the drive for a well-dressed fashionable presentation is highlighted among men and women. Social comparison and objectification together determine their confidence. Some expressed that they used to dress to confirm their selves young. Here we want to explore that fashionable clothing, accessories, makeover are the main means to meet their needs to be fashionable. Through clothing self-descriptions of a person can be presented. Discussion of the concept of self-presentation is included in this research taking into consideration of individual behavior according to their clothing, personal values, interest, religion, culture, and customs.


Originality/ Value: Clothing practices reflect one's standard. Sociology is being used to study clothing and human confidence after being well-dressed. This review of literature focuses on the relationship between human behavior and fashion. Information in this review will be useful for the referrer to understand the social psychology of fashion. Body makeover illustrates the impact of changing standards of attractiveness on appearance in the presentation of one’s self.


Paper Type: Literature Review

Article Details

How to Cite
Kasturi J. Shetty, & Suphala Kotian. (2023). A Systematic Review and Research Agenda of Body Image and Fashion Trends. International Journal of Case Studies in Business, IT and Education (IJCSBE), 7(2), 422–447. https://doi.org/10.47992/IJCSBE.2581.6942.0281
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Articles