Sujatha N. Sheeri and Sujaya H. 2023. Business to Business Relationship for Coconut Products in India – A Case Study of Balaji Enterprises, Tiptur. International Journal of Case Studies in Business, IT and Education (IJCSBE). 7, 2 (Jun. 2023), 466–476. DOI:https://doi.org/10.47992/IJCSBE.2581.6942.0283.