H. R. GANESHA; P. S. AITHAL. Rational Distribution Channel Mix for Lifestyle Brands in India – An Empirical Study . International Journal of Case Studies in Business, IT and Education (IJCSBE), [S. l.], v. 4, n. 1, p. 136–154, 2020. DOI: 10.47992/IJCSBE.2581.6942.0069. Disponível em: https://supublication.com/index.php/ijcsbe/article/view/1511. Acesso em: 24 apr. 2025.