H. R. GANESHA; P. S. AITHAL. Measuring the True Potential of Lifestyle Brands in India: A Consumer-Level Scale for Existing and Potential Investors(CL-LBSi) . International Journal of Case Studies in Business, IT and Education (IJCSBE), [S. l.], v. 4, n. 1, p. 207–222, 2020. DOI: 10.47992/IJCSBE.2581.6942.0073. Disponível em: https://supublication.com/index.php/ijcsbe/article/view/1514. Acesso em: 24 apr. 2025.