RACHANA; SUJAYA H. India’s Untapped Frontier: Unleashing the Power of Neuromarketing for Consumer Engagement in Online Shopping. International Journal of Case Studies in Business, IT and Education (IJCSBE), [S. l.], v. 8, n. 3, p. 1–10, 2024. DOI: 10.47992/IJCSBE.2581.6942.0364. Disponível em: https://supublication.com/index.php/ijcsbe/article/view/1661. Acesso em: 24 apr. 2025.