RACHANA. The Integration of Augmented Reality: A New Paradigm Shift in Marketing Approach. International Journal of Case Studies in Business, IT and Education (IJCSBE), [S. l.], v. 8, n. 3, p. 11–21, 2024. DOI: 10.47992/IJCSBE.2581.6942.0365. Disponível em: https://supublication.com/index.php/ijcsbe/article/view/1700. Acesso em: 5 feb. 2025.