SURESH RAGHAVAN; RAMESH PAI. Changing Paradigm of Consumer Experience Through Martech – A Case Study on Indian Online Retail Industry. International Journal of Case Studies in Business, IT and Education (IJCSBE), [S. l.], v. 5, n. 1, p. 186–199., 2021. Disponível em: https://supublication.com/index.php/ijcsbe/article/view/977. Acesso em: 16 sep. 2024.