Madhura K., and Niyaz Panakaje. “The Power of Social Media on Online Buying Behaviour of the Fashion Products: A Quantitative ABCD Analysis”. International Journal of Case Studies in Business, IT and Education (IJCSBE), vol. 7, no. 3, July 2023, pp. 90-118, doi:10.47992/IJCSBE.2581.6942.0289.