A Systematic Review of Consumer Perception and Purchasing Behavior of Electric Vehicles

Abstract

Purpose: This literature review aims to analyze the factors influencing consumer perception and purchasing behavior towards electric vehicles (EVS), examining both the opportunities and challenges associated with EV adoption.

Design/Methodology/Approach: This literature review incorporates data from diverse sources, including textbooks, scholarly articles from Google Scholar, ResearchGate, and Academia databases, and a thesis retrieved from the Shodhganga repository.

Findings/Result: Environmental concerns, government incentives, and technological advancements drive electric vehicle (EV) adoption, though high costs, range anxiety, and inadequate charging infrastructure pose challenges. Addressing psychological factors and enhancing battery development, charging networks, and financial incentives are essential for wider EV acceptance.

Originality/Value: This review synthesizes a wide range of research findings on EV adoption, highlighting both the progress made and the remaining challenges. It provides a comprehensive overview of the factors influencing consumer perception and behavior towards EVs, serving as a valuable resource for researchers, policymakers, and industry stakeholders.

Paper Type: Systematic literature review