Role of Environmental Awareness among Age groups in Promoting Sustainable Purchasing Behaviors in North Bengaluru

Abstract

Environmental awareness is connected to an individual's principles or opinions about environmental ethics. Environmental disasters, climate change, increasing pollution, etc., catch the attention of people and make them participate in environmental protection. A customer's decision-making process requires a basic idea of the environment and its related issues because their intention to buy sustainable products is heavily determined by their perspectives about it. The objectives of the study are to examine the relationship between environmental awareness and sustainable purchasing behaviors and to analyze the influence of age group on environmental awareness and its impact on sustainable purchasing behavior in North Bengaluru. The primary data was gathered from the residents of North Bengaluru. The findings of the study indicate that environmental concerns influence the shaping of consumer behavior, leading to sustainable product purchases.