Consumer Buying Behaviour Trends of E-Commerce in India- A Case Study

Abstract

Purpose:  Asia's E-Commerce sector is booming and is estimated to develop rapidly. This paper examines the potential development areas for Indian e-commerce while providing a general picture of the Trends in Consumer Buying Behavior. Additionally, learn about several elements that will be crucial for the progress of Indian e-commerce in the future. A SWOC analysis is done for a deeper understanding of the industry. In this study, we discovered that overall e-commerce in India, an emerging sector, will grow rapidly in the years to come.

Design/Methodology/Approach: The case contributes to the SWOC analysis of the current situation of the E-Commerce sector. The study is derived from secondary data from sources like literature, case studies, and books.

Findings/Result: In order to increase customer engagement and foster familiarity and trust, e-commerce businesses are attempting to strengthen their supply chain and delivery capabilities. Additionally, they are incorporating technology to provide a customized purchasing experience. The sellers may intensify organic traffic of customers and also sales with e-commerce blogging content. They will be able to optimize content to increase traffic and sales without consuming to spend additional money by doing anything from creating videos to writing blog posts. Additionally, they will be able to monetize those visitors with retargeting advertisements in addition to attracting traffic naturally through content production.

Originality/Value: The discoveries in the case will give more insight into consumer buying behavior trends and help e-commerce sellers to target better to obtain consumer satisfaction and consumer loyalty.

Paper Type: Case Study