Quantitative ABCD Analysis of In-store Customer Perception Purchase of Home Furniture

Abstract

Purpose: The study's primary goal is to understand in depth some aspects of how the ABCD framework was created for studying in-store transactions and consumer perceptions of home furnishings. From a stakeholder's point of view, this study enables us to identify, assess, and comprehend determinant aspects, issues, and key attributes affecting the factors such as advantages, benefits, constraints, and disadvantages consequences, as well as to identify the main influencing factors for all in-store purchases of home furnishings products.

Design: Many papers are published in this area and this is an attempt to review the published papers of ABCD methodology analysis framework from the year 2016 till 2022. The study deployed quantitative analysis thinking of various focus groups.

Findings: ABCD analysis is a way for understanding and analyzing by evaluating a business method or model, idea, concept, system, product, people, location, patents, and creative thinkers of any functional or dysfunctional business organization that exists or existed in the past. According to quantitative ABCD research of in-store customer perception and furniture purchase data, the advantages of in-store goods and services have a significant impact on the achievement of corporate objectives. The findings of the ABCD analysis lend credence to the idea that a multi-product store's in-store sales and marketing procedure for home furniture is beneficial.

Originality:  According to the ABCD analytical framework for in-store furniture sales and services, vital constituent component elements, main impacting factors, key qualities, and impending and determinant issues are studied.

Type of paper: Observational and Empirical analysis.