NANDITA MISHRA; AITHAL P. S.; SANAYA WADKAR. Role of Traditional and Modern Advertising Strategies in the Evolving Consumer Behaviour. International Journal of Management, Technology and Social Sciences (IJMTS), [S. l.], v. 9, n. 2, p. 123–134, 2024. DOI: 10.47992/IJMTS.2581.6012.0348. Disponível em: https://supublication.com/index.php/ijmts/article/view/1224. Acesso em: 5 jul. 2024.