H. R. GANESHA; P. S. AITHAL. Establishing True Lifestyle Brand in India: An Integrated Marketing Mix Framework. International Journal of Management, Technology and Social Sciences (IJMTS), [S. l.], v. 5, n. 1, p. 261–284, 2020. Disponível em: https://supublication.com/index.php/ijmts/article/view/727. Acesso em: 23 dec. 2024.