D. M. Arvind Mallik, Aithal P. S. Exploring the Impact of Emerging Educational Technology in MBA Programs: Enhancing Brand Equity through Virtual Reality. IJMTS [Internet]. 2024 Mar. 27 [cited 2024 Nov. 22];9(1):216-38. Available from: https://supublication.com/index.php/ijmts/article/view/1161