Quantitative ABCD Analysis of Green Banking Practices and its Impact on Using Green Banking Products

Abstract

Purpose: The ABCD (Advantages, Benefits, Constraints, and Disadvantages) analysis framework assesses the usefulness of a thought or idea in a given situation. It looks into individual characteristics, system characteristics, and the effectiveness of a concept or plan. It was also examined to see if any constitutionally relevant traits were present. In the quantitative analysis using ABCD, each component key aspect of green banking products and its impact on usage intention can be awarded an appropriate score/weightage.

Design: Through the analysis of empirical data, the effectiveness of green banking services, and their effect on using green banking products, the ABCD analysis framework determines the appropriate score weighting that is assigned to all the important constituents under each variable. The total score of each construct is then determined through a focus group evaluation.

Findings: A business model, concept, product, strategy, or system is analyzed and evaluated using the ABCD analysis framework. Many academics in a variety of fields utilize this technique to analyze their research papers. The advantages elements have a significant impact on the success of green banking services, according to quantitative ABCD research. The ABCD study backs up the concept/idea that green banking services are effective.

Originality/Value: This paper begins by reviewing prior research using the ABCD analysis framework before going into detail about what is being done regarding determinant issues, key attributes, factor analysis, and elementary analysis based on essential constituent elements of green products and their impact on utilising green banking products.

Paper Type: Empirical analysis.