Quantitative ABCD Analysis of Online Shopping

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Published: May 31, 2022
DOI: https://doi.org/10.47992/IJAEML.2581.7000.0139
Keywords:
Online Shopping, Quantitative ABCD Analysis, ABCD Analysis Framework, Key attributes, Determinant issues, Elementary Analysis, Factor Analysis

Main Article Content

Dsouza Prima Frederick
Research Scholar, Institute of Management & Commerce, Srinivas University, Mangalore-575001, India
Sujaya H.
Research Scholar, Instituteof Management & Commerce, Srinivas University, Mangalore-575001, India
Meghana Salins
Research Scholar, Instituteof Management & Commerce, Srinivas University, Mangalore-575001, India

Abstract

Purpose: The central focus of the study is to study ABCD Analysis Framework for Online Shopping and determine the major affecting factor for Online Shopping.


Design: Published scholarly articles were referred to understand the concept. The Focus group interaction method was used to analyze major affecting factors for Online Shopping.


Findings: Results of the study found that among four factors, Advantages factor impacts more towards its prosperity.


Originality: The paper contributes in understanding various affecting factors towards online shopping.


Type of Paper: Empirical Analysis

Article Details

How to Cite
Dsouza Prima Frederick, Sujaya H., & Meghana Salins. (2022). Quantitative ABCD Analysis of Online Shopping. International Journal of Applied Engineering and Management Letters (IJAEML), 6(1), 313–329. https://doi.org/10.47992/IJAEML.2581.7000.0139
Issue
Vol. 6 No. 1 (2022): Volume 6 Issue 1
Section
Articles