The Future with New Brand Identity – Success Story of Capgemini: A Case Study

Abstract

Background/Purpose: Capgemini, a pioneer in the IT business, has more than 45 years of worldwide experience collaborating with driving collisions and now takes its Guiding, Development, and Re-appropriating ability to India. This achievement can be explained by several aspects that are worth considering.

Objective: To observe the growth of Capgemini and review the contributing factors that helped this growth.

Design/Methodology/Approach: Analysis and presentation of information collected from various scholarly articles, web articles, and also using SWOT framework.

Findings/Result: Based on the study through various resources and also by analyzing the facts and figures, it is observed that sustaining in the IT field is a difficult job that requires many strategies and procedures to be followed. Creativity, Innovation, Sustainability, Motivation are some of the proven solutions for the same.

Research limitations/implications: The analysis and solutions mentioned in this paper are limited to companies whose business and annual turnover and experience are as close to Capgemini.

Originality/Value: This paper focuses on various factors and scenarios that have made the growth of Capgemini possible and taken it to the level of success.

Paper Type: A Research Case study paper on the success story of Capgemini in becoming the brand identity of the future.