Published: 2024-11-17

Articles

India's Untapped Frontier: Unleashing the Power of Neuromarketing for Consumer Engagement in Online Shopping

Rachana, Sujaya H.

1-10

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The Integration of Augmented Reality: A New Paradigm Shift in Marketing Approach

Rachana

11-21

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A Case Study on Evaluating the Role of Financial Literacy in Investment Decision Making with Special Reference to Young Professionals

Pallavi G P, Kusum Thantry Dsa

22-35

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Exploring Family Ties in Preeti Shenoy's A Hundred Little Flames

Shalini Jane Anne Rebello, A. Lourdusamy

36-44

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Enhancing Employee Job Satisfaction in Public Sector Railways: A Data-Driven Analysis using Simulation and Artificial Intelligence

Ashok Kumar Katta, Shailashri V.T.

45-51

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