Published: 2023-05-17

Articles

Employability Skill traits Management Quotient [ESMQ] - A Conceptual Model Proposal

A.V. Narula, P. S. Aithal

1-30

PDF

A Transformed Model of Brand-building for B-schools: An Indian Perspective

Anumesh Kariappa

31-42

PDF

Literature Review of Impact of Branding on Base of the Pyramid Markets with Special Reference to India

Keerthan Raj, P. S. Aithal

43-63

PDF

Approaches to Confidence Building as a Primary Objective in Postgraduate Degree Programmes

P. S. Aithal, P. M. Suresh Kumar

64-71

PDF

The Significance of Big Data for the Base of the Pyramid Segment

Keerthan Raj, P. S. Aithal

72-81

PDF

Online E-Campus Recruitment Process of Berger Paints India Ltd.

Varun Shenoy, P. S. Aithal, Ramesh Pai A.

82-95

PDF