The Impact of Internet Marketing in E-Commerce: A Case Study

Abstract

Purpose: Understanding the impact of Internet marketing on e-commerce is the primary objective of this article. “any type of business exchange in which the gatherings connect electronically rather than by physical contact” has been defined as e-commerce. Internet marketing is a fascinating subject, particularly for marketing researchers. It is a novel strategy for distributing a product or service to a specific global market.

Design/Methodology: The information expected for the contextual investigation examination paper on Wipro's Advanced Change is gathered from optional assets. The E-Commerce website, scholarly articles gathered with Google Scholar, and various other websites and reports are the primary secondary resources utilized for the study.

Findings/Result: The research shows that customers use many media to learn about brands. It implies they combine information from many sources to make a purchase. Along with conventional sources, they primarily depend on internet advertising. It saves time for consumers by enabling them to make a purchasing choice fast. The research also shows that individuals are becoming more aware of the internet.

Originality/Value: The goal of this paper is to provide an overview of how internet marketing affects e-commerce. The best approach for successfully transitioning from traditional marketing to online marketing is Internet marketing.

Paper Type: Case Study