TATA Motors Limited: A Revolution in Electric Cars - A Case Study

Abstract

Purpose: The whole world is moving toward environmentally friendly and maintainable alternatives to conservative goods. Electric vehicles are regarded as an environmentally friendly and sustainable alternative for transportation. The purpose of the study is to analyze how tata motors became a market leader in the sales and manufacturing of Electric cars.

Design/Methodology/Approach: India has the largest untapped market for electric vehicles (EVs), particularly in the two-wheeler category. In recent years, there has been a significant rise in the number of EVs on the road thanks to the rapid introduction of these vehicles by a number of automakers. The most recent electric car to come out of India is the Tata Nexon EV Max, and it promises to be very affordable. Tata Motors, an Indian automaker that operates in one of the world's largest automotive markets, is compared to Tesla. A survey was used by the author to carry out this study. The effect of has been the focus of the study. Secondary data are gathered for the study from a variety of sources, including TATA motors Ltd. websites, research papers, newspaper articles, and journals.

Findings/Result: This paper has studied a SWOT analysis of Tata Motors Limited. The analysis reveals that TATA Motors has a huge customer base in the Indian market.it is quite popular and about 73% of electric cars on Indian roads belong to TATA Motors Tata Motors is India's third-largest company by market share and the market leader in the EV-Electric Vehicle sector. Tata Motors has been able to steadily expand by introducing new products in the most popular SUV and electric vehicle markets. To meet all of its customers' needs and provide them with the best vehicles, the company plans to launch new products in a variety of car segments using these new products and engine transmissions.

Originality/Value: This paper studies about how tata became a market leader in electric car manufacturing and overall performance in terms of carrying customer satisfaction.

Paper Type: Case Study.