Descriptive Analysis of Food Truck Online Orders (Food on Wheels) Behavior in Coimbatore– A Case Study

Abstract

Purpose: This research study is on Food Truck Park in Coimbatore, Tamilnadu, India. The main goal is to discover customer behavior and analyses the new opportunities and peculiarities of this food truck park. Food trucks are becoming a part of the foodie culture and becoming increasingly popular. It is guessed that the quantity of food trucks working on the roads will keep on ascending because of their similarity with Recent college grads' craving to attempt new food sources and food societies. Field visits, questionnaire analysis, hypothesis, and other research tools will be utilized. This idea is based in the fundamentals of job benefits, time-space, cost, and mobility advantages. To comprehend consumer-customer preferences, experience, and satisfaction is the key element of this study.

Design/Methodology/Approach: Field visit, questionnaire analysis, hypothesis and other research tools will be utilized for the purpose of the study, secondary data are gathered from a variety of sources, including Food Online service websites, journals, research articles, and newspaper articles.

Findings/Result: We discovered that most respondents were very pleased with the food quality and live entertainment offered at food truck parks. Another goal was to research customer behavior for preferring portable food trucks over sit-down restaurants. The key factors discovered were live ambiance, live food, and variety all in one location. We asked customers about their favorite foods and discovered that Indian and Mexican cuisine are the most popular at food truck parks.

Originality/Value: This study examines the overall performance of food trucks in terms of customer satisfaction.

Paper Type: Case Study.